77 Collection: Sophisticated Men’s Cologne, Charcoal Soap, and Bold Essentials

The scent of sophistication

St Johns Fragrance Company has luxury aftershaves and colognes that offer several scent profiles, from clean and citrusy to robust and musky. If you are ready to expand your olfactory palate in a new, contemporary direction, consider our No. 77 Collection.

One of the newer scents in the St Johns family, No. 77 is subtle yet sophisticated. Both clean and musky, this delightful fragrance continues to grow in popularity with gentlemen looking for a signature scent unlike any other they've worn.

All the Right Notes

What makes No. 77 so unique? Unlike Bay Rum®, which hearkens back to the rich history of the Caribbean, this masculine fragrance takes a more nuanced approach. It opens with top notes of tart lemon and fresh lime that play well with the sweeter bergamot accords. At heart are soft floral notes of jasmine and lily-of-the-valley, while the dark, earthy base notes bring in musk and amber that swirl around the grounded hints of cedar and sandalwood.

No. 77 is all about balance: balance between light and dark, day and night, work and play. What modern man doesn't need more balance in his life?

Its Many Modes

No. 77 is available as a cologne, but St Johns Fragrance Company also offers other luxury grooming products in this island-inspired scent. Shop our website to discover your favorites, including triple-milled bar soap and full- and travel-sized gift sets.

77 Mens Cologne

From $45

77 Bar Soap

$16

Sold out

77 Soy Candle

$55

77 Soap On a Rope

$16

Frequently Asked Questions

You've got questions, we've got answers

What are the top, heart, and base notes of “77,” and what’s the story behind the name?

77 opens with bright citrus and crisp greens, settles into lavender and florals at the heart, and dries down with musk, amber, and cedarwood. The name “77” nods to the company’s 77th anniversary - a modern scent crafted to honor decades of St Johns heritage.

How does 77 compare to Bay Rum or Vetiver in strength and longevity?

77 is smoother and more musky than Bay Rum’s spice or Vetiver’s earth. It tends to last longer than West Indian Lime (~4–6 hours) but about the same as Vetiver, projecting subtly without overwhelming.

Will the charcoal soap dry out sensitive skin or leave residue?

No heavy residue. It’s coconut-oil based, so it cleans deeply but leaves a balanced finish. Sensitive skin types may want to follow with a light moisturizer.

Is 77 better suited for office, date night, or formal events?

Its polished musk-amber profile makes it versatile: refined enough for the office, warm enough for date night, and sophisticated for formal events. Think “modern gentleman” across the board.

Are there matching aftershave or grooming products to layer with 77?

Yes, the collection includes both cologne and charcoal soap. While there isn’t a dedicated aftershave, many layer with Bay Rum aftershave beneath for skin-soothing, then finish with 77 cologne.

Do you offer sample sizes or a discovery set that includes 77?

St Johns offers travel-size sprays and discovery sets where you can try 77 alongside classics like Bay Rum and Vetiver before committing to a full bottle.

Read all FAQ

No. 77: An Urban-Spice Men's Cologne Icon

Lean into understated confidence with No. 77, a men's cologne that fuses smoky vetiver, black pepper and a whisper of cedar. Two sprays carry you from the subway platform to after-hours drinks without losing intensity, yet the fragrance stays close to the skin so it never overwhelms. Because every batch is distilled in micro-volumes and rested in glass, this men's cologne develops a rounded warmth that synthetic blends can’t touch.

Cleanse with Confidence: No. 77 Natural Soap Bars

Trade ordinary cleansers for a bar that treats skin like fabric you cherish. Cold-pressed coconut and olive oils create a creamy lather, while charcoal draws out impurities. The result is a pH-balanced natural soap that rinses clean yet leaves behind a subtle trail of No. 77’s signature spice. Stock one in the shower, one by the sink and feel how a high-grade natural soap can elevate your entire grooming ritual.

Hang-Dry Convenience: The No. 77 Soap on a Rope Upgrade

If slippery bars and cluttered trays drive you crazy, switch to the oversized soap on a rope. A braided cotton cord lets you hang the bar to dry fast and last longer, whether you’re in a cramped apartment bathroom or a gym locker room. With each pass across your skin, the bar releases the same smoky-spice vibe as the cologne, proving that a functional soap on a rope can also deliver premium fragrance.

Build Your Signature Set

Ready to streamline? Combine the cologne, natural soap, and soap on a rope in one gift-ready bundle, or add the soy candle for a full sensory suite. However you mix and match, the No. 77 lineup keeps your scent story cohesive from skin to space.

Quick Reasons to Choose No. 77

Micro-batched for nuanced character
Plant-based cleansers, no parabens, phthalates or sulfates
Recyclable glass and paper to tread lightly on the planet

Slide the products above into your cart and make No. 77 your everyday standard: bold, refined and unmistakably you.