New St Johns fragrance helps women get bay’d too

St Johns is spreading the word: Now women can get bay’d too. We are of course talking about our new scent for women, Coral Eau de Toilette.

St Johns has been Helping Guys Get Bay'd since 1947, when Capt. John Webb founded the company after spending much of WWII as a Navy officer in the U.S. Virgin Islands. Our products have since expanded to colognes and aftershaves, bath soaps and candles. They have come in our classic Bay Rum scent and several other varieties, but all have been for men.

But guess what? We are changing that with a new philosophy: Men shouldn’t be the only ones getting bay'd.

The just-launched Coral Eau de Toilette for women can be described as “effortlessly elegant.” The fragrance creates a fresh spark when first applied, mellowing into floral and summery notes. It was designed to remind a woman of her femininity and all her other strengths, as she works and plays among colleagues. 

When Webb wasn’t fighting the war, he also designed the unique “Fishpot Weave” packaging, made with local Tyre palm fronds, that adorn every bottle of our products. Local island weavers continue to handcraft the iconic, palm design.

As a company, we’ve worked hard to maintain an important presence in the islands. Even as we add women to its list of consumers, our strong ties to history, combined with a modern outlook, allow us to stay true to our original mission:

Authentic.

Distinct.

Resilient.

Timeless.

St Johns products are available in better specialty shops and select apothecaries across the country, as well as at stjohnsbayrum.com. Shop our Coral fragrance and get ready to get bay’d!